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Writing Services


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Technical Writers

Copywriters

Copywriters produce marketing and advertising copy intended to influence a consumer’s decision to purchase a product or to use a service.

Whereas technical writers inform, copywriters persuade. With this objective, copywriters create direct mail pieces, promotional web content, taglines, advertising, press releases, and other marketing pieces. Often copywriters pair up with a company’s creative team to craft a story that resonates with the reader and ultimately produces an emotional response.

Because copywriters sometimes write online for social media and networking sites, they are familiar with search engine optimization (SEO). This involves strategically placing and repeating keywords and phrases in copy that will be picked up by search engines for indexing and ranking.

 

 

I wanted to tell you how helpful and comprehensive your editing work was for the annual report. Your edits were above and beyond what we’d normally expect for copyediting, and it was fun to work on the project with you so closelylarge-white-quotes

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Cristal Guderjahn

CISCO SYSTEMS