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Writing Services


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Copywriters

Content Developers

Online content developers—commonly referred to as information designers, information architects, or content managers—produce relevant material for websites given a specific target audience. Content developers sometimes write to market products and services, as copywriters do. At other times, content developers produce informational and educational pieces that require the skills of business writers, technical writers, and journalists. When applicable, content developers increase an organization’s revenue by drawing web traffic.

All online content developers

  • Create content that engages visitors and increases the likelihood that those visitors will become consistent readers, customers, or clients
  • Produce content based on the concepts of search engine optimization (SEO)—that is, copy that contains relevant keywords and phrases that will be best utilized by search engines for indexing and ranking
  • Post content that allows visitors to find information quickly and efficiently

Online and print writing are different endeavors. Good online writing allows readers to scan content for what they perceive as the most relevant information. To achieve this goal, content developers generally

  • Use short, oftentimes bulleted paragraphs as opposed to large blocks of text that arent easily scanned
  • Write in an inverted pyramid style that places the most pertinent information at or near the top of the page
  • Use headings and subheadings with keywords to promote easy navigation
  • Hyperlink text to other relevant pages in a particular website to direct readers to additional information

 

I wanted to tell you how helpful and comprehensive your editing work was for the annual report. Your edits were above and beyond what we’d normally expect for copyediting, and it was fun to work on the project with you so closelylarge-white-quotes

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Cristal Guderjahn

CISCO SYSTEMS