In Berkeley

Editing for the Web

Date Wednesday, November 3; 6:30 p.m. to 9:30 p.m.
Cost $75 for enrollments paid on or before October 27;
$85 after October 27
Class Limit 24
Instructor Karen Seriguchi
Location

First Presbyterian Church, Mears Room (Westminster Hall)
2407 Dana Street, Berkeley

(see http://www.fpcberkeley.org/campusmap.asp for maps and directions)

This summer saw the debut of the highly anticipated Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Its editors, recognizing that the Web requires a different mindset—and often different skills—from those valued in print publishing, offer an overview of the new world of communications and media. 

This workshop covers highlights of the new guide. Topics include

  • Using keywords for search engine optimization.

  • Crafting effective headlines.

  • Understanding basic HTML codes.

  • Writing for a global audience.

  • Avoiding common pitfalls in word choice and grammar.

The major differences between this style guide and The Associated Press Stylebook will also be discussed. Participants will work on two short exercises—one on word usage and grammar, the other on SEO. No purchase of the book is necessary. For more information about the style guide, visit http://styleguide.yahoo.com.

Karen Seriguchi is an award-winning editor and project manager equally comfortable on the Web and in print. A former copyeditor at the San Francisco Chronicle, Publish magazine, and ITworld.com, she has freelanced for the past ten years. Her clients include Berrett-Koehler, Cisco, Peachpit Press, Salon.com, Weldon Owen, and Yoga Journal. She was a member of the editorial team that produced The Yahoo! Style Guide.

Click here to register.